Being authentic whilst online, meaning unique/genuine (Oxford dictionary, 2016), is key when building successful professional profiles. One common form is LinkedIn – adding connections in order to showcase your experience and impress potential future employers. I found this image below informative yet quirky (digitalcare.org).
I have outlined the differences between using a Facebook account and a LinkedIn account below.
It’s vital that we have platforms like LinkedIn that provide a large domain in which to display professional skills, qualifications and business information. How you use it determines the authenticity and how successful you are. It’s important to give a sense of personality but where do you draw the line between personal, and too personal? An engaging BBC video featuring Michael Weiss (2013) describes how having relevant information in the correct context, in the correct amount is key – you shouldn’t include too much nor too little about yourself in order to engage the reader quickly.
Online professional profiles have the edge over Facebook when it comes to actively seeking employment. Often, flaws arise from using Twitter etc to promote/seek business. Many people don’t realise the boundaries of online professional profiles, and seemingly overstep the mark. An example of this would be the Justine Sacco case, in which she posted an infamous tweet, resulting in her being fired and vilified.
Some insightful social media statistics are shown below regarding the recruiting process (Jobvite,2014). This highlights how essential it is to portray yourself and your company in a positive light. Just like Justine Sacco, it only takes one tweet for your career to be ruined – keep the boundaries clear.
When browsing online, I found plenty of examples of negative publicity generated on social media.
Personally, I acknowledge the clear boundaries between professionalism and personal life online. Looking to the future, I would hope the online sites providing these career opportunities could’ve doubled in popularity, and therefore demand.
Finally, in order to develop authentic professional profiles it’s essential we have a suitable username/email address. The importance of blogging is also something to mention – writing informatively about topics of interest sets you apart from other candidates – showing you’re passionate about engaging audiences in an insightful/intellectual way (The Employable, 2014). Discussing personal issues is out of bounds, however showing characteristics of your personality is an important factor for potential employers to get to know you better.
“Authentic Definition”. Authentic. Web. 8 Nov. 2016.
BBC,. Job Hunting: How To Promote Yourself Online. 2013. Web. 8 Nov. 2016.
Digital Care,. How To Create A Professional Linkedin Profile. Web. 9 Nov. 2016.
Facebook And Being Friends With Your Boss. 2011. Web. 9 Nov. 2016.
Facebook,. Facebook Logo. 2016. Print.
“How Blogging Can Help You Get A Job”. TheEmployable. N.p., 2014. Web. 8 Nov. 2016.
“How One Stupid Tweet Blew Up Justine Sacco’s Life”. NY TIMES (2015): n. pag. Web. 8 Nov. 2016.
LinkedIn,. Linkedin Logo. 2016. Print.
“Social Recruiting Survey”. Jobvite (2014): n. pag. Web. 8 Nov. 2016.